Creative Director / Graphic Design / Theater

What is Europe?

Print and digital material for the theater play “What is Europe?”
Play Director: András Urbán
Creative Director: Bojan Mustur
Graphic Design: Bojan Mustur
Photography: Velija Hasanbegović
Production: Public Institution MES – International Theater Festival – Scene MESS
Sarajevo, 2016

Europe is a utopia. With its name we often associate cultural, historic, and humanistic values, rule of law, appreciation and importance of quality life. The road to Europe is an imaginary road to a better tomorrow and happier future. However, that future cannot be seen on the horizon.
The European reality indeed is something else, but we couldn’t care less about it. Even though our geographical and cultural identity is unmistakably European, we remain on the outside of the European political and ideological borders. Not unlike those who fail to live up to the standards or satisfy the criteria, and who don’t meet the specifications, we perceive Europe as the primary goal, desperately striving to achieve it. Despite this, we tend to see Europe with too critical an eye, and begin to be more judgmental of it than of ourselves. At the same time, we want to be an equal part of Europe, but we are not doing enough to change the circumstances at home. Our desire to join the European Union and live according to its standards thus ceases to be a joint effort and becomes a personal, fascinating quest for life in one of the EU countries. But, we would be better off if Europe just conquered us, that is, put things in order or destroyed us.
While trying to rid ourselves of the last remnants of our Yugoslav identity, we simply overlook the generation that is yet to settle the score after the breakup of Yugoslavia – the generation that lost its country and its identity with it. We also tend to forget those who found their home in these new national, or, more precisely, nationalistic countries. With the breakup of Yugoslavia, they just went to their homes. The young generation, most of them born during the war, is now nearing its political maturity. In the search of its own identity, the new, post-Yugoslav generation has been frantically and mindlessly embracing nationalism as if it were a religious sect. The history is beyond forgiveness.
Gone is the idea of a safe consumer society. A flood of refugees challenges the values upon which the European politics, culture and lifestyle are based on. Islam becomes more and more popular. Of course, Christians are also standing their ground. The foundations of a country as a secular entity have been shaken to the core. And let’s not forget the money. Banks will do their thing. The left and liberals, as well as open societies, hypocritically tolerate the emerging right traditionalism, hoping it will do the trick. Even the oppressor wants his human rights protected. Religion is taking its toll.
From the perspective of complete outsiders, some of us secretly desire that the global political changes will bring about the breakup of the European Union, in a similar fashion they brought about the breakup of Yugoslavia in the ninety eighties. Europe will not break up. It may transform and reshape itself, embracing new, not necessarily positive values. The far right sees the settlement of Europe by non-Europeans as an assault on European identity. Fear. Radical actions. Terror. Defense.
Questionable is the desire for integration, as is the possibility of such a community to succeed. The rules are clear. If you live here, you live by our laws. The rules are not clear. There is no integration. There is only assimilation or failure. Life changes…and the world does, too.
The play is based on three essays by Laszlo Vegel, collectively published under the title Stories from the Lower Areas, as well as on the exercises and improvisations the actors had thought out within the theatrical process. Theater is above all fun. The knowledge of a self. What is Europe is a question. What is Europe is an answer. There is no ultimate victory. The unburied corpse of Yugoslavia is staring at us folks populating the border areas of the Barbaricum.

András Urbán and Bojana Vidosavljević


Official poster design / 01
Official poster design / 02
Poster / Amar
Poster / Amar
Poster / Benjamin
Poster / Benjamin
Poster / Dzenana
Poster / Dzenana
Poster / Mirna
Poster / Mirna
Poster / Sanin
Poster / Sanin
Poster / Vedrana
Poster / Vedrana
Promo poster / 01
Promo poster / 02
Promo poster / 03
Banner / Facebook / 01
Banner / Facebook / 02
Banner / Facebook / 03
Web banner / 01
Web banner / 02
Web banner / 03
Web banner / 04
Web banner / 05
Web banner / 06
City banner / 8x1m
Ticket design / Front

Public Institution MES – International Theater Festival – Scene MESS

Creative Director / Graphic Design / Theater




Bojan Mustur

Bojan Mustur

Creative Director / Photographer
Bojan is a distinguished scholar, holding both Bachelor’s and Master’s degrees in digital/virtual scenography for theatre, film, and television from the Academy of Fine Arts in Sarajevo, under the Department of Product Design. Since 2008, he has been an esteemed member of the Bosnia and Herzegovina Association of Fine Arts, Painters, and Designers. His artistry has graced exhibitions in over 40 cities globally, showcasing his visionary works. Notably, as a designer, he has lent his creative prowess to the realization of more than 35 theatrical performances across the former Yugoslavia. As a Creative Director, Mustur has collaborated extensively with esteemed UN agencies in Bosnia and Herzegovina. These include the European Union, UNICEF, UNDP, UN Women, International Organisation for Migration-IOM, International Committee of the Red Cross-ICRC, OSCE, and USAID.

Recent Portfolios